Sunday, October 26, 2014

Blog #4: Compare two groups of Internet users (such as Men/Women, Teens/Adults, Hispanics/nonhispanics)

Men and women use the internet very differently. On an infographic on the website Online Social Media, I discovered that women and men use different websites more often. 76% of women use Facebook and 66% of men use it. The way they use Facebook differs as well. Women spend more time than men posting and browsing. Women post 55% more than men. Women also have 58% more friends than men. When it comes to playing games on Facebook, 69% of women have played Facebook games wheras only 31% of men have. Every single month, there are 40 million more visits to twitter from women than men. Instagram is also dominated by females. 20% of women internet users use Instagram and 15% of men internet users use it. On Instagram, a woman is more apt to follow a brands account than a female is. When men do follow Instagram accounts, they tend to follow energy drink brands and sports related brands. When women follow brands on Instagram they tend to follow makeup and fashion brands. Another social media that consists of more women than men is Pinterest. Only 8% of men internet users have a Pinterest, but 33% of female internet users use the social media. There are social media platforms that more men use than women. Linkedin is male dominated- 24% of male internet users are on it while only 19% of female users do. 64% of men internet users use Google+ and only 36% of women do. Out of the 280 million active Youtbe users, 54% of users are male and 46% are female. On the daily, 25% of men watch videos and only 17% of women watch Youtube videos each day. Men spend an average of an hour online but women only spend about 35 minutes. 

Reference
http://www.onlinesocialmedia.net/20141008/men-vs-women-in-social-media-use/ 

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