Blog #5 Find an effective and uneffective use of PR online

Effective use of PR online- 

One very effetive use of PR is the Tylenol murder case in October 1982. Extra strength Tylenol capsulse were tampered with in Chicgao. The killer injected 65 mgs od cyanide into the capsules, resulting in seven deaths. Tylenol was not directly to blame for this because te posioning occured after the product was placed on shelves. However, this occurance could have ruined their reputation for good withouta little help from some ver effective public relations. Tylenol immediatly took all of their products off shelves while the investigation began. They also stopped all advertising of their product. When the investigation oncluded that only Tylenol capsules were poisioned, Tylenol allowed people to exhange their capsules with solid tablets. Tylenol really pulled off this tradgedy by putting money making on the backburner and just focusing on the health and safety of their customers.

Ineffecitve use of PR online - 

Abercrombie and Fitch, the controversial teen clothing brand is definitely no stranger to bad Public Relations. One example of bad PR was when the company used their advetising to announce that they would like Mike The Situation from MTVs Jersey Shore to stop wearing their brand. They claimed that The Situation was not worthy of wearing their brand. This majorly backfired on Abercrombie. Not only did their comapny share drop from $8.28, a nine month low but The Situation also sued Abercrombie.


Sources-

http://iml.jou.ufl.edu/projects/Fall02/Susi/tylenol.htm
http://healthypr.wordpress.com/
http://listverse.com/2013/01/07/10-totally-ridiculous-pr-disasters/
http://money.cnn.com/2011/11/16/news/companies/abercrombie_fitch_earnings/index.htm

Blog #4: Compare two groups of Internet users (such as Men/Women, Teens/Adults, Hispanics/nonhispanics)

Men and women use the internet very differently. On an infographic on the website Online Social Media, I discovered that women and men use different websites more often. 76% of women use Facebook and 66% of men use it. The way they use Facebook differs as well. Women spend more time than men posting and browsing. Women post 55% more than men. Women also have 58% more friends than men. When it comes to playing games on Facebook, 69% of women have played Facebook games wheras only 31% of men have. Every single month, there are 40 million more visits to twitter from women than men. Instagram is also dominated by females. 20% of women internet users use Instagram and 15% of men internet users use it. On Instagram, a woman is more apt to follow a brands account than a female is. When men do follow Instagram accounts, they tend to follow energy drink brands and sports related brands. When women follow brands on Instagram they tend to follow makeup and fashion brands. Another social media that consists of more women than men is Pinterest. Only 8% of men internet users have a Pinterest, but 33% of female internet users use the social media. There are social media platforms that more men use than women. Linkedin is male dominated- 24% of male internet users are on it while only 19% of female users do. 64% of men internet users use Google+ and only 36% of women do. Out of the 280 million active Youtbe users, 54% of users are male and 46% are female. On the daily, 25% of men watch videos and only 17% of women watch Youtube videos each day. Men spend an average of an hour online but women only spend about 35 minutes. 

Reference
http://www.onlinesocialmedia.net/20141008/men-vs-women-in-social-media-use/ 

Blog #3: Write about one famous person or event in Web history since 2001.The launch of Twitter


You know who Tom from MySpace is. You know who Mark Zuckerberg is. But do you know who Evan Williams is?


Evan Williams is a young entrepreneur who has made a major impact on the current state of the internet and social media. Evan, along with his business partners Jack Dorsey, Biz Stone and Noah Glass created the online social networking service Twitter. 


Twitter was created in March of 2006 and launched in June of the same year. Evan Williams served as an investor and board member for Twitter for a few years and in 2008 he replaced his Twitter cofounder Jack Dorsey as CEO of the company. In October 2010 Evan Williams stepped down from his position as CEO so he could focus on product strategy. 


But before Twitter, Evan Williams had already made a name for himself in the web history books. Williams, a college dropout started his career working for various technology companies and did freelance developing codes. These jobs lead him to starting his own company called Pyra Labs. He started this company with Meg Hourihan and they both came up with the idea of creating an online application for creating and managing weblogs. What came from this idea has seriously changed the Internet forever. The website they created was the one you are currently on right now---BLOGGER. Not only did he create this website, but he also created the term blogger (person who blogs)! In 2003 Blogger was bought out by Google.


With such a talented resume, what’s next for Evan Williams? 




Well, Williams created a new blogging website called Medium with one of his Twitter cofounders Biz Stone in 2012. Medium was launch to the public in 2013. Medium is different from other blogging sites because it helps you focus on writing. There are fewer distractions like sidebars and what not. It’s a simple, easy to use and visually appealing format. It also helps you collaborate easily with other bloggers and find your audience. 

SOURCES

http://www2.technologyreview.com/tr35/profile.aspx?TRID=354

http://www.businessinsider.com/how-twitter-was-founded-2011-4

http://en.wikipedia.org/wiki/Evan_Williams_(entrepreneur)

Blog #2  Two websites with great web design...

Website #1 ~ G-Eazy 

http://www.g-eazy.com

One website that I have noticed has great design is the official site for one of my favorite musicians, G-Eazy. There are several reasons why Im keen on this website. First of all, Im a huge fan of branding, and G-Eazy focused a TON on his own personal branding. Most of his pictures posted on his social medai platforms are black and white and he normally wears only black and white so naturally his website is black and white in the most interesting way possible. He also has a very specific James Dean meets rapper type style which is portrayed through the design of his website. Its simple, yet edgy. When you first click on his website he has two options, either go to his actual website or buy his album on iTunes- which is a great marketing tactic. When you click to arrive on his website, he has an extremely simple tool bar directing you to his music, tour schedule and merchandise or you can scroll down and discover the latest news he has to offer. I love how this website is very balanced and pleasing to the eye!

Website #2 ~ Toth + Co

http://toth.com/ 

The second website I really like the design of is the website for Toth + Co. Toth+ Co 

is a local, Boston advertising agency that focuses on life style and fashion advertising. Toth + Co is a company I have admired for a while now and would love to work for someday. I was actually first turned onto Toth + Co through their website. I was looking for places to apply to for internships and their website stuck out to me. The color scheme, the visuals and the format are all very appealing. I also enjoy how they focus on displaying their clients more than anything else. If you hover over the pictures, the clients name and logo will appear. Another perk I liked about the website design is that the Careers page link is very visible and stays on the botom of the page even if you scroll - as well as the social media links. Ive found that when applying to jobs sometimes the Jobs & Career sections are hard to find. So, thhis design is ideal for job seekers! 

Blog #1: How do you use the Internet? How does your Internet use compare to some other persons in your family?

         I use the Internet much differently than the rest of my family does. In fact, everyone in the world has unique reasons for using the Internet. Its true, no two search Histories are the same! It was actually really interesting to think about each one of my family members Internet use and how it affects them as a person and vise-versa.

        I started off by analyzing both of my sisters Internet use. My oldest sister, Jessica is a Public Relations associate at a PR company in NYC. Shes 24 years old and very new to her company so she spends ALOT of time at work. Therefore, her Internet use is mostly work related. After she gets out of work she always says she watched her fair share of Netflix. Shes quite the fashionista and spends pretty much the rest of her Internet time shoe shopping! Jess doesn't use social media quite as much as I do, but she does tweet and instagram occasionally. She rarely uses her Facebook anymore, even though she used to spend countless hours on it during her college years. 

     Next, I thought about my 15 year old sister, Allys Internet usage. She spends most of her time online on social media. My sister is a very typical boy crazy teenager and has a huge celebrity crush on a Vine star, Jack Gilinsky. Its interesting how when I was her age, Vine wasn't even a thought- we had celebrity crushes on actors and singers- not social media moguls! Anyways, because she is so enthralled in Jack Gilinksy she spends countless hours checking out his social media accounts and his friends accounts and his friends friends accounts. As far as other forms of Internet usage, like her sisters Ally loves to shop as well. She also has a fascination with real estate, which is kind of strange for a 15 year old. She spends tons of time searching houses (mostly mansions) all around the world. She has folders on her computer titled My Future California House filled with probably a hundred picture of houses. She even started searching for my parents future retirement houses! 

    Speaking of my parents, they use the Internet quite often but definitely not nearly as much as us kids. My dad owns a company that distributes paper and plastic products to restaurants and schools across CT. He uses the Internet for work related matters throughout the day. He also uses the Internet to follow sports. He is a huge New York sports fan and always needs to know the scores of every team. He also does fantasy sports online. My dad isn't too active on social media, however he does have a Facebook that he checks often and updates a few times per week. I hate to admit this, but my dad is more popular on Facebook than I am. He gets significantly more likes and comments on the content he posts! Weird, right? I guess that shows how the Facebook demographic is shifting. I recently heard that seniors are the fast growing demographic on Facebook. 

   It took my mom a while to start using the internet often but now that shes on it, shes pretty hooked! She had always said she would never ever get a Facebook. She has a Facebook. She doesn't use it too often, but she does like to use it to check up on me and my older sister because we live out of state and don't see her often. Other than Facebook, my mom uses the internet to shop....alot. She might be one of Nordstorms most active site user (haha!) My mom uses the internet to look up recipes as well. Shes a phenomenal cook and is always trying out new foods and styles. Another way she uses the Internet is to look up ideas for interior design. She isn't a professional interior designer, but she should be. In fact, I keep telling her she should start an interior design blog! 

 So, after reviewing my families internet use I thought about my OWN internet use. I have may similarities between my usage and my families however there are a lot of differences as well. To start, I spend a ridiculous amount of time on social media. I have almost every form of social media account and I do use them often. In fact, my job is in the social media field, so I spend tons of time on social networks & researching social media news and practices! Aside from social media, I'm also very interested in fashion! I love online shopping and reading fashion blogs. I also recently started using an online consignment store to sell old clothes in my closet! Ive been making some pretty good money from it too! In addition to fashion, I'm also just overall interested in pop culture. I enjoy reading about celebrity news, and just random news happening around the world. I read lots of articles and watch lots of miscellaneous videos. Ive been told I'm very hip and always know something about ever thing. I have the Internet to thank for that! I really cant imagine a life without the internet. It is such an integral part of my life.